MADAME TUSSAUDS NEW YORK OPENS HIGHLY ANTICIPATED “GHOSTBUSTERS EXPERIENCE” AND WORLD’S FIRST HYPER-REALITY EXPERIENCE “GHOSTBUSTERS: DIMENSION”
Developed in collaboration with Sony Pictures and THE VOID, the Interactive Experience Inspired by the Highly Anticipated Movie “Ghostbusters” Opens at Madame Tussauds New York on July 1
[NEW YORK, New York, June 30, 2016] – July 1st marks the official opening of the all new Ghostbusters Experienceexclusively at Madame Tussauds New York, made possible through a collaboration with Sony Pictures, Ghost Corps and THE VOID. Created in advance of the highly anticipated movie Ghostbusters, in theaters July 15, the new experience is a fully immersive, authentic and multi-sensory space where guests are not only able to interact with Madame Tussauds’ newest figures, but also enter an authentic physical environment that brings the Ghostbusters story to life with an epic Hyper-Reality finale.
The opening of Ghostbusters Experience marks the next step in an evolution for Madame Tussauds as the attraction launches into a new era of completely immersive entertainment offerings for visitors. Guests will walk through multiple scenes from the new film and then can become actual ghostbusters themselves as they grab proton packs and blast their way through an incredible Hyper-Reality experience, Ghostbusters: Dimension. Designed and created by tech innovators, THE VOID, Ghostbusters: Dimension combines interactive physical environments, real-time effects, and virtual reality to allow guests to step into the movie in a way not even the actors have done.
“This is unchartered territory for Madame Tussauds New York and we are excited to bring this iconic franchise to life for Ghostbusters fans far and wide,” said Eric Fluet, Head of Marketing and Sales at Madame Tussauds New York. “With the help of Sony Pictures and THE VOID, we are elevating the Madame Tussauds brand to offer not only the amazing figures that we are known for, but a fully immersive experience that will bring the figures and the film to life.”
“The experience at Madame Tussauds New York, combined with Ghostbusters: Dimension from THE VOID, makes this an exciting Ghostbusters destination in Times Square,” said Mark Caplan, Senior Vice President, Sony Pictures Consumer Products. “It’s not only a great way to get excited about the new movie, but a fun way to get your ghost on in New York.”
“Ghostbusters is an amazing property that has kept fans enthralled for decades, and Madame Tussauds is the perfect one-of-a-kind location. This Hyper Reality (HYPR REALITY) experience will have people talking for years to come. It brings Ghostbusters to life in a way that no one has ever experienced before,” said Ken Bretschneider, Chief Executive Officer and Co-Founder at THE VOID.
Starting July 1st visitors to Madame Tussauds New York will be able to participate in Ghostbusters Experience for themselves. The legendary Times Square attraction, which underwent months of renovations to create this supernatural world, will feature a number of scenes, figures, technologies and authentic props and gadgets which elevate the experience to unparalleled heights:
Moving on from the Ghostbusters Experience, guests can ride off in victory on a replica of the Ecto-2 motorcycle complete with a green screen photo opportunity. Now that they have become Ghostbusters and are feeling fearless, guests will also have the opportunity to upgrade their visit to include Ghostbusters: Dimension, the world’s first ever Hyper-Reality experience. Ghostbusters: Dimension, which will be available exclusively at Madame Tussauds New York, utilizes THE VOID’s proprietary hardware and software to allow guests to step beyond reality and into the world of the Ghostbusters. Offered as an additional experience, teams of three will grab proton packs and suit up for their very own ghost-busting quest, trapping and blasting their way through a New York City apartment.
Ghostbusters makes its long-awaited return, rebooted with a cast of hilarious new characters. Thirty years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by some of the funniest actors working today – Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth. This summer, they’re here to save the world! The film is produced by Ivan Reitman and Amy Pascal, and written by Katie Dippold & Paul Feig, based on the 1984 film “Ghostbusters,” an Ivan Reitman film, written by Dan Aykroyd and Harold Ramis. The film will be released in theaters nationwide on July 15, 2016.
ABOUT SONY PICTURES ENTERTAINMENT
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.
ABOUT MADAME TUSSAUDS NEW YORK AND MERLIN ENTERTAINMENTS
Madame Tussauds New York, prominently located in the heart of Times Square, is more than just a wax museum; it is an iconic “must do” New York experience and home of the Ghostbusters Experience and Ghostbusters: Dimension Hyper-Reality Experience. There are no velvet ropes or obtrusive barriers to keep guests from interacting with over 200 of the world’s most recognizable and influential icons. The fully immersive, one-of-a-kind attraction is great for families and visitors of any age. With particular dedication to regional visitors, local admissions offers are available. Visit www.madametussauds.com/newyork or call (866) 841-3505 for more information.
Visit www.ghostbusters.madametussauds.com for more information about Ghostbusters Experience. To join in the conversation and follow the latest updates, be sure to use #GBXP across all social media platforms.
MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 112 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and 26,000 employees.
ABOUT THE VOID
THE VOID is leading the world in a new form of immersive entertainment. A combination of a physical set, real-time interactive effects, and virtual reality are utilized to create Hyper-Reality experiences, that meld the digital and physical worlds together, allowing guests to step beyond reality and into their favorite movies and video games. For more information, visit: www.thevoid.com or email firstname.lastname@example.org.
ABOUT GHOST CORPS
Ghost Corps, Inc., a subsidiary of Columbia Pictures Industries, Inc., is focused on expanding the Ghostbusters brand with live-action feature films, animated motion pictures, television, merchandise, and other new entertainment products. Ghost Corps is headquartered on the Sony Pictures Studios lot in Culver City, Calif.